New data platform to focus on avocado sustainability and profitability
Transformations in the sustainability, productivity and economics of avocado production are behind a newly launched data management package aimed at growers and cooperatives worldwide.
Haskelberg Nurseries, a leading global provider of avocado and fruit tree seedlings, has developed the Canacado Hub in partnership with Yellow Brick AgTech. It says its new tool will bring better data management and improved decision-making to a crop that’s expected to be worth $25bn globally by 2030.
“By bringing the power of big data and advanced analytics to the world’s avocado growers, we hope to support cooperatives and growers to make better informed agronomic decisions and thus produce better fruit, more profitably and more sustainably,” says Udi Haskelberg, CEO of Haskelberg Nurseries.
“The Canacado Hub embodies Haskelberg’s commitment to innovation and reflects our well-known reputation in the avocado industry.”
Developed as a joint venture between Haskelberg Nurseries and Yellow Brick AgTech, an agri-tech investor and incubator, the Canacado Hub combines Haskelberg’s global experience with Yellow Brick’s software development expertise.
The Hub enables independent growers and cooperatives to record and share reams of data from their orchards, including genetic, biotic, and abiotic statistics, and agronomic information such as crop input usage and irrigation statistics.
The partners say it is the first tool for growers that can help identify the optimal combination of rootstocks and varieties for specific environments, optimize yields, and increase profitability.
“Our collaboration with Haskelberg Nurseries has created a powerful tool that not only enhances data collection and analysis but also fosters a collaborative environment for the global avocado community,” says Johnathan Kol-Bar, Chairman of Yellow Brick Capital.
“Water usage, carbon, and soil health are all associated with sustainability concerns in avocado production,” he notes. “The Hub, and analysis of the data it will collect, will help growers and cooperatives improve resource-use efficiency, whether through more targeted use of crop inputs today, or selection of more water-efficient genetics for the future.”
The Canacado Hub, which will be available with several pricing options including a free version for smaller growers, consolidates and manages orchard data in one secure, accessible location, allowing users to benchmark their performance and optimize resources. The platform permits the reporting of orchard performance through a simple interface, accessed from a cell phone or tablet as well as a desktop or laptop browser.
The first version of the Hub – specific to avocado growers – launches at the Fruit Attraction event, in Madrid, Spain, from 8-10 October. The partners plan future versions for additional crops and products, providing the tools and insights growers need to optimize crop performance and drive growth. For more information or to schedule a demo of the Canacado Hub, visit https://en.canacado.app/.
About Canacado
Canacado is a brand of Haskelberg Nurseries, combining decades of international experimentation and research to offer advanced avocado rootstocks. Founded in 1974, Haskelberg Nurseries is a leading provider of avocado and fruit tree seedlings in Israel, exporting materials and expertise globally.
About Yellow Brick AgTech
Yellow Brick AgTech, a subsidiary of Yellow Brick Capital, is dedicated to creating and investing in innovative agricultural technologies. With a portfolio that includes cloud-based software, irrigation hardware, and plant sensors, Yellow Brick AgTech is at the forefront of agricultural innovation.